Search Engine Optimisation UK SEO
UK SEO – Search Engine Optimisation is our speciality! By optimising the content and code on your website it is possible to increase your position on search engines which in turn will increase quality traffic to your website. A well optimised website is much more likely to achieve a higher ranking from the search engines. Higher rankings will drive more organic traffic to your website, leading to more sales for an e-commerce website or more leads to a brochure type website. In short, more people will buy from you!
There are two main ways to achieve a good position on the search engines; Paid and Organic listings.
Paid listings (such as Google Adwords) are paid for per click and will more or less guarantee your website will be at the top of the search engine page; in the highlighted area at the top and on the right in Google for example, but it will cost you for every click and could cost hundreds of pounds per day. Paid listings are seen as more of a short term solution as when you stop paying, your website disappears.
Organic listings (achieved through good SEO) usually require less money, but instead takes time and effort to achieve. Organic listings are better in terms of a more cost effective solution in the long run. Your website should naturally rank for the content it contains. For example if you sell “elephant bathtubs” you would want to be listed on the search engines for “blue elephant bathtubs”, “grey elephant bathtubs” etc to match the items for sale on your website. The natural organic rankings do not disappear and do not cost you per click.
If your traffic hungry website were a hungry person, giving it a paid listing would be like giving it a fish. You will have to give it another fish tomorrow and the next day and the day after and so on. Whilst giving the hungry website organic listings would be like teaching it how to fish. Yes it will be more work initially to teach the website to catch its own fish, but once up and running you will only need to supply bait. So with the organic listings it will be less expensive to maintain once a good ranking has been achieved through a good SEO campaign.
We have optimised many websites to get them to the top in various search engines like Google, Yahoo and Bing in many different countries. A good SEO Company can make the biggest difference to your website and your business. Just having a website is not good enough, its needs to be well optimised and ranking for key terms relevant to your business. A high ranking website will bring in more customers and leads to your business which in turn should increase your turnover and profits.
Contact us to find out about our SEO campaigns and let us show you some of our previous results.